How to Beat Google

How to Beat Google

If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or doesn’t even make the cut! What gives? Over the...
People ignore brands that ignore people…

People ignore brands that ignore people…

… or people love brands that love people. It’s a simple thought but it’s one that I work hard to bring people back to. A brand doesn’t exist in a vacuum. It lives in the real world, repelling competitors, and attracting customersSome people in business start by...
Time to give your brand a personality make-over

Time to give your brand a personality make-over

It seems to Tony Downing that everyone wants to stand out but no one wants to be different. Driving through Murchison recently I noticed a pink sheep among his woollen buddies on a paddock. It brought a smile to my face and got me thinking… First, there is a...
Building a brand for one person

Building a brand for one person

Today I’m at Semi Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We start by designing a product that...
Beauty attracts and coercion repels.

Beauty attracts and coercion repels.

Beauty attracts and coercion repels. The law of attraction is as old as time. The hero attracts us and the villain who uses force and manipulation repels us. The marketing thought here is; how can we make our communication more appealing, attractive and magnetic? I...
Omega Plus – Launching a Successful Supermarket Brand

Omega Plus – Launching a Successful Supermarket Brand

Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80% failing in the first two years. So the question is, how do you set up your new supermarket packaging to have the best opportunity at success?The answer — give your...