Clear communication comes from knowing who you are and the value that your business adds to the world.
Our branding process goes to the heart of your organisation, brings out your unique value and then helps you clearly communicate it to the world.
Why are brands important?
A business with a poor sense of its brand will often follow the competition, the latest trends or worse – simply maintain the status quo. On the other
One of the greatest things we can do for any business is to help define its brand identity. Your brand is what makes you unique, its the essence of who you are, your values, strengths
Our definition of ‘brand’
A brand is not a logo, a product or an identity system. It can include these things but it is more than this. A brand is a collection of perceptions that a person has of your service or product; it’s what comes to mind when people think of your business. It’s a
Products are created in the factory, brands are created in the mind. – Walter Landor
A good brand goes to the core of an
So you want to build a great brand – where do you start?
Downing is able to help you throughout the whole process of creating, building and promoting your brand. It can be a process to get there but the end result is that you get a story to tell about your business that is a true reflection of what you are all about, a story that customers want to be part of. This journey of discovering your unique brand starts with us asking questions about your history, culture and the context in which you operate.
We ask about your strengths, values, and what makes you unique. We also like to learn about the people who connect with the business, customers, suppliers
It’s where we apply your brand to every point where people, customers