Rebranding Donaldson Civil
Donaldson Civil have rebranded! Previously Adcock & Donaldson, the business has had a shift in ownership and a need to have a contemporary look. We worked with the team at Donaldson Civil to produce a logo that helped frame their identity. As a longstanding Nelson business, Donaldson Civil’s team of passionate civil engineers needed a graphic that helped capture their passion.
The new logo’s icon is a stylised D and C connecting to make a single graphic. The red top half suggests their above ground work, while the bottom blue half suggests the below ground work. The font and the icon style also has been inspired by pipe work, one of the common parts of a project carried out by Donaldson Civil.
Once the logo was agreed upon, we produced business cards, letterhead artwork and email footers.
From there we created vehicle signage, which was applied to their fleet of vehicles. We are also working on their new website.
“The lift in business since our rebrand has been phenomenal, and customers love it too.”
Gary Donaldson, Director, Donaldson Civil