“Shut the fluff up!”
Overcomplicated marketing gets ignored. Clear, direct communication cuts through—because when you say less, people understand...
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How emotion drives long-term marketing success
How emotion drives long-term marketing success One of the most powerful and often underestimated tools...
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How to make your business visible to AI
How to make your business visible to AI I was recently asked to “make my...
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Branded Search: Your Shortcut Through the AI Clutter
Branded Search: Your Shortcut Through the AI Clutter In an era dominated by AI-generated content,...
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Become more famous and get luckier
Become more famous and get luckier What is the link between fame and success? If...
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Why should I choose you?
Why should I choose you? In all the brand strategy work we do for our...
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Marketing: Making it a priority
Marketing: Making it a priority Are you a busy owner struggling to make time for...
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Locally-owned, Family-owned or New Zealand-owned, So What?
Locally-owned, Family-owned or New Zealand-owned, So What? Many New Zealand businesses use locally-owned, family-owned or...
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Is it time to rethink your positioning?
Having a clear positioning statement is great, but it needs to be appealing to get...
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How a strong brand can boost your business on Google
why brand strength matters and the significance of brand searches over generic category-specific terms in...
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7 steps to building a personal brand
7 steps to building a personal brand A recent survey found that a whopping 74%...
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Should we use AI writers to write marketing communication for us?
Should we use AI writers to write marketing communication for us? Judge for yourself… Chat.openai.co...
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