Marketing tips and advice to help you succeed in the digital world.
10 Questions to Ask Yourself Before Talking to a Web Designer
The answers to these questions will inform you on how you should build your website, what features it will include, how it will run and navigate, and how it will effectively market your brand and...
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The number 1 marketing tool that will make the biggest impact, for little cost.
We live in an increasingly noisy world. We are inundated with messages trying to get our attention to buy, join, give, subscribe and engage. We shut off from most of them, but we open our...
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Should I Cut My Marketing Budget During A Recession?
If your first reaction is to cut your marketing budget, when faced with a downturn, you should think again.
How to get your own Gifs and Stickers on Social Media
Here’s your quick guide on how you can have your own set of custom branded gifs for use in Instgram and Tik Tok stories using Giphy.
How to Create a Healthy Work/Life Balance
Being a working parent can be tough—it is a demanding role that requires the energy of an athlete, and the time-management skills of a ninja. We talk to Marketing Manager/Super-mum, Oriwa Hytongue, on what it...
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Aquaculture Excellence Awards
New Zealand King Salmon’s inaugural Aquaculture Excellence Awards were established to reward the best of the best within their Aquaculture team who are forging the path forward in the world of the King salmon species.
7 things you need before you start an online store.
Recently we have had a flurry of businesses trying to convert their static websites into online shops. They now realise the world has changed, and that selling products and services online are essential if they...
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Don’t propose to your customers on the first date.
Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before...
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An introduction to A/B Split Testing
Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like...
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How to stop important emails going into my spam folder.
It is important not to miss any of your important emails. Sometimes your email provider filters your emails and sends them to your junk or spam folder. To make sure emails always arrive in your...
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Should I have a social media page instead of a website — or both?
As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use social media exclusively to promote...
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Award winning business cards that look like real salmon skin
Throw on your apron, crank the gas and open a bottle of Marlborough Pinot Noir — here are some business cards that belong in a Michelin restaurant, not in a wallet.