Marketing tips and advice to help you succeed in the digital world.

Should I have one brand or Multiple brands for my company?

One brand or multiple brands? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand....

What are New Zealanders watching and listening to?

The answers to these questions will inform you on how you should build your website, what features it will include, how it will run and navigate, and how it will effectively market your brand and...

10 Questions to help you brief a Web Designer

The answers to these questions will inform you on how you should build your website, what features it will include, how it will run and navigate, and how it will effectively market your brand and...

The number 1 marketing tool that will make the biggest impact, for little cost.

We live in an increasingly noisy world. We are inundated with messages trying to get our attention to buy, join, give, subscribe and engage. We shut off from most of them, but we open our...

Should I Cut My Marketing Budget During A Recession?

How to get your own Gifs and Stickers on Social Media

How to Create a Healthy Work/Life Balance

Being a working parent can be tough—it is a demanding role that requires the energy of an athlete, and the time-management skills of a ninja. We talk to Marketing Manager/Super-mum, Oriwa Hytongue, on what it...

Aquaculture Excellence Awards

7 things you need before you start an online store.

Recently we have had a flurry of businesses trying to convert their static websites into online shops. They now realise the world has changed, and that selling products and services online are essential if they...

Don’t propose to your customers on the first date.

Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before...

An introduction to A/B Split Testing

Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like...

How to stop important emails going into my spam folder.

It is important not to miss any of your important emails. Sometimes your email provider filters your emails and sends them to your junk or spam folder. To make sure emails always arrive in your...