Marketing tips and advice to help you succeed in the digital world.
“Creativity is the variable that multiplies”
“Creativity is the variable that multiplies” The headline above is a favourite quote from Gary Vaynerchuk (marketing legend) about the power of creativity to make a huge difference in your marketing comms. Here are a...
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The most valuable piece of real estate in the world.
How owning an idea in your customers mind is one of the most valuable results of successful branding. Companies spend trillions every year trying to get their share of it. New Zealand’s most successful businesses...
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What is a digital marketing strategy and why does your business need one?
What is a digital marketing strategy and why does your business need one? The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend...
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Should I have one brand or Multiple brands for my company?
One brand or multiple brands? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand....
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What are New Zealanders watching and listening to?
The answers to these questions will inform you on how you should build your website, what features it will include, how it will run and navigate, and how it will effectively market your brand and...
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10 Questions to help you brief a Web Designer
The answers to these questions will inform you on how you should build your website, what features it will include, how it will run and navigate, and how it will effectively market your brand and...
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The number 1 marketing tool that will make the biggest impact, for little cost.
We live in an increasingly noisy world. We are inundated with messages trying to get our attention to buy, join, give, subscribe and engage. We shut off from most of them, but we open our...
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Should I Cut My Marketing Budget During A Recession?
If your first reaction is to cut your marketing budget, when faced with a downturn, you should think again.
How to get your own Gifs and Stickers on Social Media
Here’s your quick guide on how you can have your own set of custom branded gifs for use in Instgram and Tik Tok stories using Giphy.
How to Create a Healthy Work/Life Balance
Being a working parent can be tough—it is a demanding role that requires the energy of an athlete, and the time-management skills of a ninja. We talk to Marketing Manager/Super-mum, Oriwa Hytongue, on what it...
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Aquaculture Excellence Awards
New Zealand King Salmon’s inaugural Aquaculture Excellence Awards were established to reward the best of the best within their Aquaculture team who are forging the path forward in the world of the King salmon species.
7 things you need before you start an online store.
Recently we have had a flurry of businesses trying to convert their static websites into online shops. They now realise the world has changed, and that selling products and services online are essential if they...
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