New Zealand King Salmon
Creative direction for the Ōra King awards
Overview
We are all on a journey of sustainability. Some of us are taking our first steps, some are further down the track. The team at Ōra King saw an opportunity to invite chefs, who are committed to being sustainable, to enter the 2019 Ōra King Awards and tell their unique story.
Identity
We worked with the Ōra King team to create an identity for the awards that personified the sustainable journey. A full circle of ingredients, rotating in an infinite loop, became our symbol. It is a metaphor for all the little things we do separately that make a big difference together.
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