Marketing Services
Marketing so good you could sell sand to a Saudi prince
We work with you to create communications that stand out and motivate customers to action. We employ the creative and strategic tools of Advertising, Public Relations and Marketing to produce results.
The businesses that win are the ones that communicate best. Let’s make sure that’s you.
Big marketing ideas for businesses that are ready to punch above their weight.
Marketing Strategy
Creative Campaigns
Digital Advertising
Let’s get your brand out there
Your offsite marketing department
Downing can manage all your advertising scheduling and booking. We can act as your offsite marketing department providing a single point of contact for all your advertising. We can also be a filter and sounding board for all the advertising proposals that come your way.
Marketing Plans
A coordinated annual plan takes away the stress of saying ‘no’ when some seemingly good advertising offer comes along. If the offer fits in with the promotion plan you can take it, if not you just say “sorry it doesn’t fit with our plan.”
Placing ads in a random way, or not leveraging one media with another, waters down the value of your advertising dollars and impact. For example, a letterbox drop supported by a radio campaign will return better results than if run separately.
Without a plan businesses also run the risk of missing out on advertising at the right time. Without a plan, you tend to advertise when you have time to organise it. This may not be the best time to capture customers. All businesses have seasonal highs and lows the key is to use a promotional plan to help manage these highs and lows in the most profitable way.
It is easy to lose sight of the big picture when you’re busy doing the day-to-day things of running a business. A coordinated promotional plan allows you set things on track and to get on with what you should be doing.
We develop an orchestrated plan to make all your advertising work in harmony for the best results. We can also ensure that your advertising messages are consistent across all your advertising channels. Letting the various media you advertise in (newspaper, radio, yellow pages, web) put together your ads may be ‘free’ but what you’re getting is a number of totally different people’s opinions of how and when you should be projecting your message. With so many involved and so much variation in style and delivery, it is nearly impossible to get a powerful singular message into the market.
Our experience working with a variety of clients and almost every media situation possible means that we have greater insight into what works, what matters most, and what you should expect to pay in the variable media market. Our clients know that professional promotional planning is hugely effective in helping businesses attract new customers and achieve the results they want.
"Placing ads in a random way, or not leveraging one media with another, waters down the value of your advertising dollars and impact."
Some effective marketing campaigns we've developed
Marketing FAQs
Does Downing do B2C or FMCG campaigns?
A strong brand gives you an advantage over your competition. It helps you stand out and get noticed. It makes what you offer more attractive to your ideal customers. And ultimately will generate greater profits because it creates extra perceived value.
What is the difference between a creative branding agency and a performance marketing agency
A brand is a collection of perceptions that someone has of your service or product; it’s what comes to mind when people think of your business. It’s a gut feeling that a customer has about you. A brand design is not a logo, a product or an identity system. It can include these things but it is more than this. Great brands create an expectation, contain a big idea, tell a compelling story or touch people at an emotional level which ultimately makes good business sense.
How can small businesses leverage social media for growth?
Brand Development is the process of building and improving your brand over time. The ongoing process of building awareness and loyalty is what Brand Development is all about. This is not a one-time event but a journey over time that never ends. Before you get overwhelmed with that thought remember ‘the journey of 1000 miles starts with the first step’. Downing is the branding agency that can help you get moving in the right direction.
How do I know where to advertise my business?
That depends on your audience, product, and competitive landscape. We can help determine what brand structure is right for your business.
You can read more about brand architecture in our blog article.
What is a marketing strategy?
If your brand no longer reflects where you’re going or why you’re valueable, it’s worth reviewing. Sometimes small changes are enough. Sometimes a full rethink is needed.
How does SEO impact online sales?
It depends on the scope. A focused refresh is very different from a full brand development. We tailor the approach to what your business needs most.
What role does email marketing play in customer retention?
Absolutely not! While we’re based in Whakatū Nelson, we work with clients across New Zealand, Australia, and beyond.
What are the advantages of programmatic advertising?
Absolutely not! While we’re based in Whakatū Nelson, we work with clients across New Zealand, Australia, and beyond.