Appleby Farms: A Premium Packaging Transformation
Appleby Farms—celebrated for its indulgent, premium ice cream made from the finest ingredients—has unveiled a refreshed packaging design that perfectly encapsulates its dedication to quality and flavour. The bold new look is designed to capture attention in the freezer aisle while reinforcing the brand’s reputation as a premium, irresistible choice.
The new Appleby Farms ice cream packaging features a vibrant, flavour-inspired colour system and a new naming convention that creates an effective shelf presence while reinforcing the brand’s authenticity and dedication to quality ingredients.
To bring the redesign to life, Downing developed a campaign that celebrates Appleby Farms’ unique cow-to-cone heritage and indulgent flavours. The vibrant packaging not only appeals to new customers but also nurtures the connection with its loyal following, ensuring Appleby Farms remains synonymous with exceptional ice cream experiences.
