Training — Brand Identity and Brand Positioning
We’ll train you in how to apply a Brand Identity Framework to your business, empowering you to develop a clear and effective marketing strategy. You’ll learn to identify the key elements of a strong brand identity and understand how it can add value to your business by ensuring consistency across all marketing channels. We’ll also help you define and create your core brand positioning – taking into account your target audience and the central message you want them to associate with your brand.
Service details:
Description:
We see your situation often. It usually sounds like: “A lot has changed since I first went into business.” “My category is so different now, there are more competitors doing what I do” – or “Our core offering has changed, we actually do more of XYZ now.” “I want to move into a different product offering and I don’t know how to communicate that with my current brand.”
Learn how to redefine your core offering, form a new position for your brand and learn how to take this into your marketing going forward for a successful outcome.
Learning outcomes:
By the end of this in-person training, you will be able to:
- Apply a structured Brand Identity Framework to your business with confidence.
- Identify the essential elements of a strong brand and how they contribute to business value.
- Ensure your own brand consistency across all marketing channels.
- Articulate your core brand positioning, tailored to your target audience and business goals.
- Clarify and articulate the central message you want customers to associate with your brand.
- Respond to changes in your industry
- Communicate brand evolution clearly to existing and new customers.
- Integrate your brand identity seamlessly into future marketing efforts.
Time commitment:
- Three hours of discovery and preparation together
- Three hours of workshopping
- Three hours of review
Equivalent of 9 hours of training, workbook included.
Optional 2-hour follow-up.
