In the Marlborough Sounds of New Zealand, water is
How do you convert a commodity into a brand? This was the question that was put to us by Simon from Tai Ata. Simon is one of those unique individuals that can only be found in New Zealand; hard-working, honest, and pioneering. He has
Creating the Identity
We started the identity process by creating a stylescape of what Tai Ata could be. We drew on the story of the wild Marlborough Sounds and combined that with the rugged people that live there to create a narrative that is authentic.
The Tai Ata website has been designed to reflect the identity work we did at the start. It uses hand-drawn illustrations with moody photos and subtle textures; all adding authenticity to the Tai Ata story
The Morning Tide
We designed the Tai Ata logo to resemble the morning tide. It is a breaking wave that gets calmer as it moves closer to shore. We created custom typography for each letter of the word that tied in with the symbol.
Tai Ata Koro
One of Tai Ata’s premium products are the giant oysters that defy everything previously known about these shellfish. We worked with Tai Ata to create a name and logo that would tie into the greater Tai Ata identity.