Travel&Co Brand Refresh

Overview

When Travel&Co narrowed their focus to snow holidays, we crafted a new brand identity as bold and exhilarating as the alpine adventures they deliver. Through strategic workshops, we uncovered their core audience and defined clear brand foundations. This led to a modern, energetic visual identity and confident messaging that positioned Travel&Co as true snow specialists. The result is a revitalised brand that captures the thrill of alpine travel while inspiring trust from both travellers and agents.

The Challenge: Realigning Travel&Co’s Identity with Their Snow Holiday Expertise

When Travel&Co approached us, their business had evolved to specialise exclusively in snow holidays. Their existing brand identity no longer reflected this focus, creating a disconnect between who they were and the experiences they offered.

Strategy First: Building Brand Foundations Behind Travel&Co’s Alpine Identity

We began with facilitating strategic brand workshops to explore their audience, business challenges, and product offering. From this, we developed a clear set of Brand Pillars and a distilled selling proposition. This strategic foundation shaped a full brand refresh timed for launch at an international travel trade expo.

The Creative Solution: A Fresh, Energetic, and Modern Brand for Snow Holiday Adventures

The new brand positioning confidently communicates Travel&Co’s unique value as snow holiday experts. Visually, the refreshed identity is versatile, energetic, and modern. A bold colour palette, distinctive design system, and fresh copywriting work together to capture the excitement of adrenaline-filled alpine adventures while inspiring trust from travel agents.

Bringing the Brand to Life: A Bold, Modern Identity That Captures the Energy of Alpine Adventure

Our creative team delivered:

• A cut-through brand tagline
• Compelling brand messages and headlines
• Inspiring copywriting to connect with snow lovers and travel agents
• A distinctive new logo design
• A vibrant colour palette that brings energy and recognition
• Photography art direction to capture the thrill of snow holidays
• A flexible graphic system for consistency across digital and print

The Go-To Experts for Unforgettable Snow Holidays

The result is a brand that emotionally connects with both seasoned snow enthusiasts and first-time adventurers, capturing the excitement of alpine travel and the confidence of expert guidance.