Should we use AI writers to write marketing communication for us?

Judge for yourself… is an Artificial Intelligence (AI) platform that uses OpenAI’s GPT-3 language model to generate human-like responses to text inputs. It is increasingly being used for content creation, including writing marketing articles. In this essay, we discuss the advantages and disadvantages of using for marketing articles.


Speed: generates content at a fast pace, making it a suitable solution for marketers who need to produce a large volume of content in a short amount of time.

Consistency: GPT-3’s language model is designed to generate consistent and high-quality content, which can help ensure that all marketing materials have a similar tone and style.

Cost-effectiveness: Using can save money compared to hiring freelance writers or purchasing content creation software.

Customization: can be customized to fit the specific needs of a marketing campaign. Marketers can input keywords, style, and tone to generate content tailored to their goals.


Lack of originality: GPT-3’s language model is based on existing texts, which can result in content that is not truly original. This could be a concern for marketers who want their brand to stand out.

Quality control: While GPT-3 is designed to produce high-quality content, human editors are still needed to review and revise the content to ensure it meets desired standards.

Lack of human touch:’s language model can generate content that is similar to human writing, but it cannot provide the personal touch and nuance that a human writer can offer. This may be an issue for marketers who aim to create content that emotionally engages with their target audience.

Limitations in tone and style: Although allows for some customization of tone and style, there may still be limitations in the type of content that can be generated, making it difficult for marketers to fully express their brand’s personality or create content that resonates with their target audience.

In conclusion, has the potential to be a valuable tool for content creation in marketing, offering benefits such as speed, consistency, cost-effectiveness, and customization. However, there are also drawbacks, including a lack of originality, quality control, a lack of human touch, and limitations in tone and style. Marketers should consider these pros and cons carefully before using for writing marketing articles.
You might have guessed by now but I used an AI to write the preceding article. So judge for yourself. I think there is a place for using AI in marketing but we need to be wary of relying on it to do the whole job.

If Google rankings are important to you then you need to be aware that Google prefers content created by humans for humans. And their algorithms are getting better at spotting AI-generated content.

The rise of AI will change what content we choose to focus on creating. AIs can’t create your current news or relay your opinions and this is often what your clients want to read. So rather than trying to recreate what everyone else is doing, share your opinions and news and you will rise above the AI deluge. But for me when it comes to creating personality-packed, engaging text that packs a punch you can’t beat content created by people who care.

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