What is a digital marketing strategy and why does your business need one?
The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend on traditional media. With that number rising, having a digital marketing strategy for your business is now more important than ever.
What is a Digital Marketing Strategy?
Your Digital Marketing Strategy is a roadmap to a purposeful and consistent relationship with your audience online. It’s how you coordinate market intelligence to deliver your business goals. It includes a buying journey, from awareness, to consideration, to transaction, to ambassador.
Where do you start?
Your Digital Marketing Strategy is a fundamental part of your overarching marketing and business plan. Be clear on what your business goals are, then:
1. Define your audience and create their buying journey
2. From that, develop your consumer engagement funnel
3. Prepare messaging and assets for each stage of that funnel
4. Define your KPIs and create a schedule of deliverables
But wait, do you know what stage of the buying process your audience is at?
How you communicate with your audience depends on what stage of the buying journey they are at. The last thing you want to do is give the wrong message to the wrong audience.
Brand loyalty is like having a best friend. It’s a relationship that builds over time, and has different stages that build on common interests and respect. Knowing what stage your brand relationship is at is important; you wouldn’t reintroduce yourself to your best friend every time you chat! A strong strategy has responsive messages tailored to each stage of that customer journey.
Having a good Digital Marketing Strategy is fundamental for businesses to be successful online. Want to know more? Talk to us about how we can help you with loveable branding and purposeful marketing.