New illustrated identity for the Fat Tui burger bar in Nelson City

When the owners of The Fat Tui moved their burger restaurant from Marahau to Nelson City they decided they need a fresh look. They came to us with an idea for a watercolour illustration to use as their main imagery, but after an in-depth look at their brand we agreed we could create more than just a picture.

We started with an ink and watercolour illustration of the New Zealand Tui on a branch of Pōhutukawa, and formed a brand identity that drew inspiration from its colour and form. We designed a new typographic logo lock up for their name, and set a style for all their branded material.

The illustrations, colours, and typography all work together in a natural way to form an identity that is authentic to The Fat Tui.