Content Production Services

Content production to help your brand stand out

Food photography scene showing a layered cake on a table surrounded by red candles, Sassy apples, a hand holding a Sassy apple, and other pink and red props against a pink backdrop.

Many businesses forget the power of good imagery. At Downing, we create high-calibre brand photography and video that act as your visual heartbeat and connect with your audience.

Tub of Appleby Farms Canterbury Walnuts with Maple ice cream sitting on a wooden surface alongside ice cream scoops and bowls.

Nobody falls in love with an average looking product, so create images that your customers can’t help but love.

Visual assets are what make a brand unique and bring the written brand story to life. Strong photography allows you to connect with your customers on an emotional level; it shows them that you mean what you say. It can showcase your product in its best light or capture the incredible experience of working with your company.

Great photography needs great art direction

A picture is only worth a thousand words if it’s the right one. Jumping straight to production without a visual content strategy results in generic assets that don’t sell. Investing in Art Direction based on your brand strategy ensures that when it comes time for the shoot, you are equipped to capture compelling, emotional, and high-quality assets. The result is a brand image library or hero campaign that stands the test of time and elevates every touchpoint—from digital and print to sales.

A woman photographer and Annabelle, a designer from Downing, on location in Nelson, NZ, directing an Appleby Farms ice cream photography production shoot.

Big picture thinking

Nobody hangs a nice photo in a gallery and calls it marketing. If a shoot doesn't earn its keep, it's just an expensive way to make a hard drive heavier. So before anyone unclips a lens cap, we work out where the image is actually going—a print ad, a tradeshow banner, a scroll-stopping video, a website hero. Format, market, audience, size, even language. All of it gets decided at the table, not on the shoot day. That's the bit most people skip. And it's the bit that turns a good photo into a useful one.

Concept design sketch showing a woman holding a red Sassy apple, then a real photo next to it showing the final photograph, and then finally showing a magazine ad for Sassy using the final photograph.

What We Deliver

With Downing’s art direction and content production service, our creative teams develop strong visual concepts rooted in strategy. Our Producers then translate that vision into reality: shot lists, backdrops, prop sourcing, on-set styling, talent management, lighting, and creative direction.

Each element is critical to ensuring your photography and video are of stand-out quality and truly connect with your target customer