Branding Services

We uncover what makes you different, map your audiences and competitors, and build a clear positioning that puts you in the right place in the market.

Logos, typography, colour systems, visual language — all the elements that give your brand its unique look and feel.

A brand’s messaging is arguably as important as the logo. We develop memorable taglines, compelling headlines, and sticky slogans that connect with your customer.

For businesses with multiple offerings or divisions, we design a clear system so your brands support, not compete with, each other.

Practical rules, templates and resources that make it easy to keep your brand consistent, no matter who’s using it.

Bringing your brand to life across signage, websites, packaging, advertising, social media and everything in between.

This journey of discovering your unique brand identity starts with us asking loads of questions about your history, culture and the context in which you operate. We ask about your strengths, values, and what makes you unique. We also like to learn about your target audience or customer who connects with the business, customers, suppliers and staff. This stage normally happens in a half-day Brand Workshop, followed by further market and customer research. This depends on the scale and scope of what you want your brand development to cover.

We take the learning from the discovery stage and write a Brand Development Strategy. The strategy distils your brand into a simple framework, outlines the key components of your brand story and makes a plan on the way forward to reach your target audience and achieve your marketing goals.

We use the strategic direction from the previous stage to create your unique visual identity and story. We use words and images, symbols, colours, sounds; whatever experience we can, to enhance your brand identity in the mind of the target market.

We develop a selection of ideas for you to choose from and then refine your selected concept to a market-ready stage.

When your brand is clearly developed we then move to roll it out across your customer touchpoints.

Branding is the tangible expression of the brand. Brands that do this well, map every point where a customer connects with your brand and aims to make these touchpoints the best experience of the brand possible. Some of these touchpoints can be as simple as a telephone conversation script or as complex as an ecommerce website platform.

Once you have your branded tools in place Downing can build you a plan for the best way to leverage them to build awareness and loyalty with your customers. Our marketing strategy would set the plan for if you need to run promotions, digital advertising, social media, or any platform in the public arena. The aim is to build relationships that will lead to some action such as a sale with each dollar reaching it’s highest return on investment possible.