How a strong brand can boost your business on Google The online presence of your business is more critical than ever. Imagine you’re craving takeaways, and you turn to Google for guidance. You could simply search for “takeaways,” but you’re in...
7 steps to building a personal brand A recent survey found that a whopping 74% of people in the US will choose to trust someone with an established personal brand. I am sure that is true for New Zealand too. Personal branding has become crucial for both personal and...
Are you sick of team members and suppliers using your logo and brand assets incorrectly? Wrong colours, squeezing logos to fit, using old versions of your logo, adding items to designs that shouldn’t be there. These are all common problems that occur when there...
Should I have one brand or multiple brands for my company? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have...
How to beat Google — try a different strategy If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or...
How to define your brand’s purpose Brands with a purpose connect emotionally “What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about...
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