7 steps to building a personal brand

7 steps to building a personal brand

7 steps to building a personal brand A recent survey found that a whopping 74% of people in the US will choose to trust someone with an established personal brand. I am sure that is true for New Zealand too. Personal branding has become crucial for both personal and...
How to define your brand’s purpose

How to define your brand’s purpose

How to define your brand’s purpose Brands with a purpose connect emotionally “What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about...