Logo design, packaging, and brand story for a New Zealand aquaculture innovation

Ōra King Keiji is a young, sweet and tender salmon that allows cutting-edge chefs to offer their clientele a unique culinary experience inspired by Japanese lore.

We were engaged by Ōra King to craft a compelling brand narrative for this smaller salmon, along with an engaging, Japanese inspired brand identity. The existing Ōra King brand was our platform for excellence — we were to build from this and create something that chefs around the world would be excited to talk about.

The typographic logo is inspired by the original Ōra King font, but with a subtle Japanese twist. Fish-scale patterns and gold foil, use of light and dark, along with a captivating story, work in harmony to create a truly beautiful identity that compliments the Ōra King brand.