Golden Bay Fruit
Reinventing Miranda – A bold new brand for a vibrant apple
Overview
Golden Bay Fruit’s Miranda apple was in need of a bit of brand love to help boost its appeal in the Asian market. Amidst a sea of red, Miranda boldly stands out, its vibrant yellow-green skin concealing a surprisingly sweet flavor. This unconventional apple called for a bold brand, full of surprise and delight. We crafted captivating copy and striking visuals to position Miranda as an apple that stands apart from the rest.
An Architect-First Website Design, Build & Messaging
We created the tagline “Architectural Safety-Scaping” to define a previously vague category, giving the brand ownership of a distinct, ownable space.
The transformation was brought to life through a new website, designed with a clean UI and an intuitive resource hub tailored to the needs of specifiers and installers.
A Brand Isn’t Born in a Day: The importance of investing in your brand over time
Can AI Build a Website — And Should it?
“Shut the fluff up!”
How emotion drives long-term marketing success
How to make your business visible to AI
Branded Search: Your Shortcut Through the AI Clutter
Become more famous and get luckier
Why should I choose you?
Marketing: Making it a priority
