Nelson Arts Festival
30 years of great work with Nelson Arts Festival

Overview
Identity refresh for Nelson Arts Festival 2021 — the regions cultural event that attracts over 200 artists for 11 days of entertainment in October.







We have had the pleasure to work with the fabulous team at Downing for our 2021 Nelson Arts Festival. We dreamed big and received amazing results — responding to our theme and vision for the Festival, to (re)connect our community through creativity and unmissable arts experiences.
– Nelson Arts Festival Team



Everyone at Downing is incredibly talented, kind and highly responsive, which made working to our often tight deadlines a breeze. To have a stunning brand that reflects our values and vision has strengthened our communication throughout and added incredible value to our overall visibility and representation of our programming. We feel confident to carry through this new visual identity to our 2022 festival and feel in the best of hands with the expertise, creativity and vision that Tony and his team add to our Festival whānau.
– Nelson Arts Festival Team

A Brand Isn’t Born in a Day: The importance of investing in your brand over time

Can AI Build a Website — And Should it?

“Shut the fluff up!”

How emotion drives long-term marketing success

How to make your business visible to AI

Branded Search: Your Shortcut Through the AI Clutter

Become more famous and get luckier

Why should I choose you?

Marketing: Making it a priority
