Creating a brand story, identity and website for Living Design — architectural joiners in Tasman, New Zealand.
Annett and Klaus Todt — owners of Living Design in Tasman — are an exclusive studio team dedicated to bringing a German approach to New Zealand interiors.
Living Design don’t just make New Zealand’s finest kitchens and bathrooms, they craft precision interiors that harmonise with the way people interact with their environment. These are spaces that are designed for living, they call it Living Design.
We worked with Annett and Klaus to create a logo, website, signage, and stationery that works together to create one cohesive brand identity.
The ‘LD’ logo monogram is based on the right-angle of a protractor, and is inspired by the clean lines of the work they produce. These lines were something that we incorporated throughout all brand assets.
Every kitchen designed and built by Living Design features long continuous lines that create a grid-like structure. We drew inspiration from lines and included them in the form and function of the website.
Living Design are material lovers with an eye for exquisite surfaces and finishes. They source unique, award-winning products and solutions to create elegance and functionality. With every part of the branding process we paid careful attention to the quality, sustainability, and feel of the substrates used.