Reinventing Miranda – A bold new brand for a vibrant apple

Golden Bay Fruit’s Miranda apple was in need of a bit of brand love to help boost its appeal in the Asian market. Amidst a sea of red, Miranda boldly stands out, its vibrant yellow-green skin concealing a surprisingly sweet flavor. This unconventional apple called for a bold brand, full of surprise and delight. We crafted captivating copy and striking visuals to position Miranda as an apple that stands apart from the rest.