Tips to boost your brand. Beware of brand drift.
Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a snapshot of your signs (building and vehicles) print and online ads, and anything else where your brand is represented. Then put them all on the table and stand back and check that your logo, font/s and style are all the same across the table. The results may surprise you.
When we do this exercise with new clients the results can be a wake up call. Most businesses end up with brand drift over time. Small changes creep in and before you know every point where your brand is represented is slightly different. The risk is that you end up with weak branding that gets ignored and reduces your presence in the marketplace. Every item that carries your brand is another opportunity to build your brand. Is it time for a tabletop review?
Small changes creep in and before you know every point where your brand is represented is slightly different.
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How branding services can boost your business
If you would like to discuss your brand with an experienced branding agency, please call to make an appointment for a free 30-minute telephone consultation. One of our experienced Account Managers will discuss your brand and will do their best to answer your questions.
Our qualified and experienced team provide quality creative branding services and management skills to deliver work at the highest standards.
A well-crafted brand, consistently applied, is an immensely powerful tool for creating exceptional customer experiences, making sales, building your marketing, business or organisation. So contact us today to see how we can help you produce world-class branding, marketing and communication.