Three of Downing Creative Marketing projects won four awards at the New Zealand Pride in Print Awards held at Sky City Auckland on Friday night (May 11). These included 2 Gold Medals and 2 highly commended awards.
The New Zealand King Salmon Ora King Business cards won a gold and highly commended. We wanted to create a business card that looked like salmon skin and when it was stacked up it looked like a piece of salmon. So using a full range of printing embellishments we were able to achieve this and the results were stunning. We partnered with Valley Print in Petone who proved to be just as enthusiastic as us to produce an excellent result.
The Judges said…
“A good business card always leaves the right kind of impact. It’s both a first impression and a lasting brand extension that people need to be compelled to hold onto, and this one fulfills that brief entirely. Combining an old technique with new technology has seen a beautifully produced crafted business card for Ora King Salmon that has showcased the best of both traditional and digital methods for a truly intelligent and impactful design.”
The second award was for the Ora King Presentation folder and it follows a similar thinking as above. This project used a variety of print techniques including blind-embossing, custom die-line, and UV over gloss to achieve salmon skin artwork that had an impact. These were printed by Spectrum in Christchurch.
The presentation folder and business card work seamlessly together to create a finish that is simply impressive.
The Judge’s comments were…
“A perfectly printed presentation folder for Ora King Salmon with many embellishments and a pocket that matched the backing sheet exactly. The job was awesome throughout. Nice clear emboss. A beautiful job and brilliant print! With so many embellishments on this folder, there were many things that could have gone wrong – but nothing had. A superb piece of promotional printing that stood out from the others.”
We also received a Highly Commended award for the New Zealand King Salmon Annual Report. This 100-page publication was a beautiful book presented in a sleeve. It told the story of our client’s successful year of Enabling Growth from ‘egg to plate’, utilising stunning imagery and printing techniques that accentuated this concept. These were also printed by Spectrum.
Our clients at New Zealand King Salmon were highly engaged in both projects. They allowed us creative freedom and encouraged innovation and sustainable practices in all our work with them.
This an example of how a local business can stand out on the international stage by partnering with a client that is committed to excellent results.
NZKS general manager marketing Jemma McCowan says the awards were a tribute to Downing Creative and company staff who had a part in producing the award-winning business collateral.
“At NZKS we are always proud to support. The fantastic results at the Pride in Print Awards have shown once again that we have great talent and superb creative partners we have right here in the Top of the South, as well as the other talented contributors from across New Zealand.”