Beauty attracts and coercion repels. The law of attraction is as old as time. The hero attracts us and the villain who uses force and manipulation repels us.

The marketing thought here is; how can we make our communication more appealing, attractive and magnetic? I think about this a lot as a person involved in a creative business. It extends beyond communications to every endeavour we are involved in.

Let’s create attractive products, services and systems that draw people in like moths to the flame, rather than trying to push people into doing what we want.

Let’s make everything we do so beautiful people can’t resist it.