Travel&Co

Travel&Co Brand Refresh: Transforming into Snow Holiday Specialists

Overview

When Travel&Co approached us, their business had evolved to specialise exclusively in snow holidays and the brand felt disconnected as a result. So Downing developed a refreshed brand identity that emotionally connects with both seasoned snow enthusiasts and first-time adventurers, positioning Travel&Co as the go-to experts for unforgettable snow holidays

Lime green graphic tile with dark typography reading "The opposite of R&R."

Skier catching air off a snow jump against a bright blue sky for Travel&Co campaign.

Cyan ski goggles resting on a ski outside in the snow for Travel&Co campaign.

Purple graphic tile with dark text reading "A smooth ride from booking to après-ski" for Travel&Co.

Olive green graphic tile with bold white typography reading "We've got the inside track."

Skier carving down a snowy slope under a clear blue sky for Travel&Co campaign.

Three printed travel brochures showcasing ski mountain photography for Travel&Co.

Open magazine showing a double-page travel spread with vibrant mountain photography for Travel&Co.

Outdoor billboard display featuring lime green Travel&Co typography reading "The opposite of R&R."

iPhone displaying the booking page on Travel&Co's website next to Travel&Co stickers.

Close-up of a yellow branded Travel&Co lanyard worn under an un-zipped fleece.

Travel&Co Business cards standing up in snow.

A Travel&Co canvas tote bag hanging up on a concrete wall.

The Challenge

When Travel&Co approached us, their business had evolved to specialise exclusively in snow holidays. Their existing brand identity no longer reflected this focus, creating a disconnect between who they were and the experiences they offered.

The Strategy

We began with facilitating strategic brand workshops to explore their audience, business challenges, and product offering. From this, we developed a clear set of Brand Pillars and a distilled selling proposition. This strategic foundation shaped a full brand refresh timed for launch at an international travel trade expo.

The Creative Solution

The new brand positioning confidently communicates Travel&Co’s unique value as snow holiday experts. Visually, the refreshed identity is versatile, energetic, and modern. A bold colour palette, distinctive design system, and fresh copywriting work together to capture the excitement of adrenaline-filled alpine adventures while inspiring trust from travel agents.

Our creative team delivered:

A cut-through brand tagline
Compelling brand messages and headlines
Inspiring copywriting to connect with snow lovers and travel agents
A distinctive new logo design
A vibrant colour palette that brings energy and recognition
Photography art direction to capture the thrill of snow holidays
A flexible graphic system for consistency across digital and print

The result is a brand that emotionally connects with both seasoned snow enthusiasts and first-time adventurers, positioning Travel&Co as the go-to experts for unforgettable snow holidays.