Rebrand case-study: A new name, logo, website, and identity for one of New Zealand’s leading commercial interior companies
When this innovative client approached Downing, they had a long name, very little brand identity, and no online presence. What they did have was loyal clients, respect within their industry and over 30 years of experience. Their business had thrived on word of mouth referrals for many years, and it was time their branding represented them just as enthusiastically as their clients did. They turned to Downing to develop a memorable name, a compelling visual identity and an engaging website.
Setting up for Success with a Brand Strategy Workshop
In our naming process we identified key themes and developed hundreds of possible names, ranking each against a set of criteria. The final name, Corva, comes from a combination of two words – ‘cor’ referring to the interior and also the importance of the company’s core values and ‘va’ meaning to go or bring to life. The new name represents Corva’s dedication to bringing concepts to life through innovation, collaboration, and cutting-edge design.
The logomark represents an empty space, waiting to be filled – Corva’s area of expertise. The outlines are reminiscent of a floor plan and subtly infer the letter ‘C’ for Corva. The identity plays with space by using the logomark as either outlined or filled, suggesting empty space and occupied space, to express Corva’s expertise in transforming spaces.
Having operated through word of mouth referrals and long-standing client relationships for more than 30 years, much of Corva’s reputation sat with their experienced team. The new website needed to hero these familiar faces as well showcase the array of impressive projects the team have completed and truly define their story. Downing completed copy writing, design, development and SEO optimisation to create a website which reflects the same level of polished design sensibility as Corva’s stunning interiors.