Time to give your brand a personality make-over
It seems to Tony Downing that everyone wants to stand out but no one wants...
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Simple steps to refresh your web browser cache
‘I can’t see the changes that you have made to my website!’ If this has...
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Let’s Talk – with Joseph Norris.
Here are my key ingredients for a good day: Strong coffee, good work, time with...
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Tips to boost your brand. Beware of brand drift.
Consistency is the cornerstone to building a great brand. One simple test to see if...
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Building a brand for one person
Today I’m at Semi Permanent conference, Auckland, and it’s on the future with talks from...
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Beauty attracts and coercion repels.
Beauty attracts and coercion repels. The law of attraction is as old as time. The...
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Two golds and two highly commended Pride in Print Awards
Three of Downing Creative Marketing projects won four awards at the New Zealand Pride in...
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Chamber of Commerce rebrand
We’ve found that a lot of businesses and organisations have identity issues,” says Tony. “Bell-bottoms...
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Omega Plus – Launching a successful supermarket brand
Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80%...
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Nelson Art — worth its weight in gold.
The 2014 Nelson Arts Guide has been out for a couple of months now and...
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Feast for the Senses
Feast for the Senses launched this month and we haven’t been this excited since someone...
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A resounding slap of creativity.
While a slap across the face is provocative, we actually used projection for a less...
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