Award winning business cards that look like real salmon skin
Throw on your apron, crank the gas and open a bottle of Marlborough Pinot Noir...
Read more >How to beat Google — try a different strategy
If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used...
Read more >How to define your brand’s purpose
“What a tragedy it would be to climb the ladder of success only to find...
Read more >People ignore brands that ignore people…
… or people love brands that love people. It’s a simple thought but it’s one...
Read more >How to choose a good brand name
A good name is more valuable than gold. When you first come into the world,...
Read more >Time to give your brand a personality make-over
It seems to Tony Downing that everyone wants to stand out but no one wants...
Read more >Simple steps to refresh your web browser cache
‘I can’t see the changes that you have made to my website!’ If this has...
Read more >Let’s Talk with Joseph Norris
Here are my key ingredients for a good day: Strong coffee, good work, time with...
Read more >Tips to boost your brand — beware of brand drift
Consistency is the cornerstone to building a great brand. One simple test to see if...
Read more >Building a brand for one person
Today I’m at Semi Permanent conference, Auckland, and it’s on the future with talks from...
Read more >Beauty attracts and coercion repels
Beauty attracts and coercion repels. The law of attraction is as old as time. The...
Read more >Two golds and two highly commended Pride in Print Awards
Three of Downing Creative Marketing projects won four awards at the New Zealand Pride in...
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