by alpha | Aug 9, 2025 | Tips & Advice, Advertising, Marketing
Why should I choose you? In all the brand strategy work we do for our clients, we ask one question that has the most impact and provides the best insights for brand positioning and creative communication. It’s a carefully crafted question that encourages business...
by alpha | Jun 6, 2024 | Tips & Advice, Marketing
Marketing: Making it a priority Are you a busy owner struggling to make time for marketing your business? Tony Downing has some practical advice on how to get started when making marketing a priority is the hardest part. “Marketing um, yeah, I need to get on to...
by alpha | Mar 1, 2024 | Tips & Advice, Marketing
Locally-owned, Family-owned or New Zealand-owned, So What? Many New Zealand businesses use locally-owned, family-owned or New Zealand-owned as their point of difference. They feel that this is a strong position to take against a bigger corporately-owned competitor....
by alpha | Nov 28, 2023 | Tips & Advice, Marketing
Is it time to rethink your positioning? Positioning has been a popular topic for us this year, with many clients looking to improve their positioning. Most realise their market has become a lot more competitive and they need to find fresh ways to stand out. Others...
by alpha | Nov 1, 2023 | Marketing, Advertising, Branding, Tips & Advice
How a strong brand can boost your business on Google The online presence of your business is more critical than ever. Imagine you’re craving takeaways, and you turn to Google for guidance. You could simply search for “takeaways,” but you’re in...
