The key to a good brand identity

The key to a good brand identity

There seems to be a lot of confusion about brand, logo, and identity design. We talk to Tony Downing of Downing Creative Marketing to unpack what brand identity is. We’ve found that a lot of businesses and organisations have identity issues,” says Tony. “Bell-bottoms...
Nelson art — worth its weight in gold

Nelson art — worth its weight in gold

The 2014 Nelson Arts Guide has been out for a couple months now and is flying off shop shelves across the region.It was a great pleasure to work with the RADi team on this special 20 year commemorative issue of the Nelson Arts Guide. This issue showcases over a...
Feast for the Senses

Feast for the Senses

Feast for the Senses launched this month and we haven’t been this excited since someone stuck a cone on the top of the Cathedral spire.Cathy from Uniquely Nelson approached us several months ago to float the idea of creating a local festival in the heart of winter....
A resounding slap of creativity

A resounding slap of creativity

While a slap across the face is provocative, we actually used projection for a less stinging affect, but still got a lot of attention. Something bright and bold was needed to kick start the 2014 Nelson Marlborough Institute of Technology (NMIT) Creative Industries...
Give the gift of nature

Give the gift of nature

Brook Waimarama Sanctuary is building a pest-proof fence around the sanctuary and need financial support. We have created a case statement document to help communicate the vision of the future for the sanctuary, with the intention that sponsors will jump on board in...
Nelson festival gets jazzed-up

Nelson festival gets jazzed-up

When Frances McElhinney from Nelson School of Music approached us about doing the Nelson Jazz and Blues Festival artwork last year, we jumped on it like a boy on a bouncy castle. We have been designing artwork for local festivals for more than twenty years, and our...