Are your business cards good enough to eat?

Are your business cards good enough to eat?

Throw on your apron, crank the gas and open a bottle of Marlborough Pinot Noir — here are some business cards that belong in a Michelin restaurant, not in a wallet.New Zealand King Salmon (NZKS) produce a unique breed of Chinook salmon called Ora King. Chefs love Ora...
How to Beat Google

How to Beat Google

If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or doesn’t even make the cut! What gives? Over the...
What is the purpose of purpose, when it comes to branding?

What is the purpose of purpose, when it comes to branding?

“What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about what you are doing but why you are doing it, and is something to be thinking of when...