by alpha | Mar 6, 2026 | Tips & Advice, Marketing
How emotion drives long-term marketing success One of the most powerful and often underestimated tools in marketing is emotion. If there’s one thing I wish more businesses understood about marketing, it’s this: emotion is not a ‘nice to have’ – it’s a commercial...
by alpha | Dec 15, 2025 | Tips & Advice, Websites
How to make your business visible to AI I was recently asked to “make my business show up in AI search results”. You might be asking the same thing if you rely on your website to bring in new business. You may notice your website is being pushed further down the...
by alpha | Oct 29, 2025 | Tips & Advice, Branding, Marketing
Branded Search: Your Shortcut Through the AI Clutter In an era dominated by AI-generated content, your brand is more essential than ever. Search results are increasingly flooded with generic, AI-generated pages that bury your site, often pushing you to page two or...
by alpha | Aug 9, 2025 | Tips & Advice, Advertising, Marketing
Become more famous and get luckier What is the link between fame and success? If you want to make more profit from your business, you should work on becoming well-known. In marketing, this is called brand awareness. Research shows that companies with more brand...
by alpha | Aug 9, 2025 | Tips & Advice, Advertising, Marketing
Why should I choose you? In all the brand strategy work we do for our clients, we ask one question that has the most impact and provides the best insights for brand positioning and creative communication. It’s a carefully crafted question that encourages business...
