Marketing: Making it a priority Are you a busy owner struggling to make time for marketing your business? Tony Downing has some practical advice on how to get started when making marketing a priority is the hardest part. “Marketing um, yeah, I need to get on to...
Locally-owned, Family-owned or New Zealand-owned, So What? Many New Zealand businesses use locally-owned, family-owned or New Zealand-owned as their point of difference. They feel that this is a strong position to take against a bigger corporately-owned competitor....
Is it time to rethink your positioning? Positioning has been a popular topic for us this year, with many clients looking to improve their positioning. Most realise their market has become a lot more competitive and they need to find fresh ways to stand out. Others...
How a strong brand can boost your business on Google The online presence of your business is more critical than ever. Imagine you’re craving takeaways, and you turn to Google for guidance. You could simply search for “takeaways,” but you’re in...
7 steps to building a personal brand A recent survey found that a whopping 74% of people in the US will choose to trust someone with an established personal brand. I am sure that is true for New Zealand too. Personal branding has become crucial for both personal and...
Should we use AI writers to write marketing communication for us? Judge for yourself… Chat.openai.co is an Artificial Intelligence (AI) platform that uses OpenAI’s GPT-3 language model to generate human-like responses to text inputs. It is increasingly being...
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