How to define your brand’s purpose Brands with a purpose connect emotionally “What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about...
People ignore brands that ignore people… …or people love brands that love people It’s a simple thought but it’s one that I work hard to bring people back to. A brand doesn’t exist in a vacuum. It lives in the real world, repelling competitors, and attracting customers...
How to choose a good brand name A good name is more valuable than gold When you first come into the world, you’re given a name. Likely chosen by your family, this name will, more often than not, have significance and meaning attached to it. Perhaps you were named...
Time to give your brand a personality make-over It seems to Tony Downing that everyone wants to stand out but no one wants to be different. Driving through Murchison recently I noticed a pink sheep among his woollen buddies on a paddock. It brought a smile to my face...
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