Is it time to consider LinkedIn? If you are not familiar with LinkedIn and how it could benefit your business, then this simple article is for you. What is LinkedIn? LinkedIn is a social platform for businesses and professionals. As a professional networking site, it...
The most valuable piece of real estate in the world. How owning an idea in your customers mind is one of the most valuable results of successful branding. Companies spend trillions every year trying to get their share of it. New Zealand’s most successful...
One brand or multiple brands? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have a range of products or...
Don’t propose to your customers on the first date. Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before they’ve built a relationship and...
An introduction to A/B Split Testing Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like a choir of feral cats. I stopped...
Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
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