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What is a digital marketing strategy and why does your business need one?

What is a digital marketing strategy and why does your business need one?

by Downing | Sep 13, 2021 | Article, Marketing

What is a digital marketing strategy and why does your business need one? The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend on traditional media. With that number rising, having a digital...
The number 1 marketing tool that will make the biggest impact, for little cost.

The number 1 marketing tool that will make the biggest impact, for little cost.

by Downing | Nov 19, 2020 | Marketing, Tips & Advice

The number 1 marketing tool that will make the biggest impact for little cost. We live in an increasingly noisy world. We are inundated with messages trying to get our attention to buy, join, give, subscribe and engage. We shut off from most of them, but we open our...
Should I Cut My Marketing Budget During A Recession?

Should I Cut My Marketing Budget During A Recession?

by alpha | Sep 14, 2020 | Marketing, Tips & Advice

Should I Cut My Marketing Budget During A Recession? If your first reaction is to cut your marketing budget, when faced with a downturn, you should think again. It takes courage to maintain or even increase your marketing spend when there is so much negativity flying...
How to get your own Gifs and Stickers on Social Media

How to get your own Gifs and Stickers on Social Media

by Downing | Aug 27, 2020 | Graphic Design, Marketing, Tips & Advice

How to get your own Gifs and Stickers on Social Media Have you seen the little animated stickers used on Instagram and Facebook stories? Have you ever wondered how to get your own?   Here’s your quick guide on how you can have your own set of custom branded gifs...
Don’t propose to your customers on the first date.

Don’t propose to your customers on the first date.

by alpha | Feb 10, 2020 | Advertising, Marketing, Tips & Advice

Don’t propose to your customers on the first date. Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before they’ve built a relationship and...
Should I have a social media page instead of a website — or both?

Should I have a social media page instead of a website — or both?

by alpha | Sep 13, 2019 | Advertising, Marketing, Tips & Advice, Websites

Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
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