What’s the Difference Between Sales and Marketing? Ever wondered what the difference between Sales and Marketing is? They are often confused because they seem similar as both try to increase revenues. They have a common goal but different ways of achieving it. Both...
Is it time to consider LinkedIn? If you are not familiar with LinkedIn and how it could benefit your business, then this simple article is for you. What is LinkedIn? LinkedIn is a social platform for businesses and professionals. As a professional networking site, it...
Winning In the Age of Disruption How do you maintain and grow sales in this age of massive disruption? Covid, world politics, rising costs and interest rates, staff shortages and general anxiety are smashing many businesses, affecting sales and profitability. How...
What is a digital marketing strategy and why does your business need one? The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend on traditional media. With that number rising, having a digital...
One brand or multiple brands? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have a range of products or...
The number 1 marketing tool that will make the biggest impact for little cost. We live in an increasingly noisy world. We are inundated with messages trying to get our attention to buy, join, give, subscribe and engage. We shut off from most of them, but we open our...
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