The number 1 marketing tool that will make the biggest impact for little cost. We live in an increasingly noisy world. We are inundated with messages trying to get our attention to buy, join, give, subscribe and engage. We shut off from most of them, but we open our...
Should I Cut My Marketing Budget During A Recession? If your first reaction is to cut your marketing budget, when faced with a downturn, you should think again. It takes courage to maintain or even increase your marketing spend when there is so much negativity flying...
How to get your own Gifs and Stickers on Social Media Have you seen the little animated stickers used on Instagram and Facebook stories? Have you ever wondered how to get your own? Here’s your quick guide on how you can have your own set of custom branded gifs...
Don’t propose to your customers on the first date. Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before they’ve built a relationship and...
Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or doesn’t even make the cut! What gives? Over the...
