by alpha | Mar 6, 2026 | Tips & Advice, Marketing
How emotion drives long-term marketing success One of the most powerful and often underestimated tools in marketing is emotion. If there’s one thing I wish more businesses understood about marketing, it’s this: emotion is not a ‘nice to have’ – it’s a commercial...
by alpha | Oct 29, 2025 | Tips & Advice, Branding, Marketing
Branded Search: Your Shortcut Through the AI Clutter In an era dominated by AI-generated content, your brand is more essential than ever. Search results are increasingly flooded with generic, AI-generated pages that bury your site, often pushing you to page two or...
by alpha | Aug 9, 2025 | Tips & Advice, Advertising, Marketing
Become more famous and get luckier What is the link between fame and success? If you want to make more profit from your business, you should work on becoming well-known. In marketing, this is called brand awareness. Research shows that companies with more brand...
by alpha | Aug 9, 2025 | Tips & Advice, Advertising, Marketing
Why should I choose you? In all the brand strategy work we do for our clients, we ask one question that has the most impact and provides the best insights for brand positioning and creative communication. It’s a carefully crafted question that encourages business...
by alpha | Jun 6, 2024 | Tips & Advice, Marketing
Marketing: Making it a priority Are you a busy owner struggling to make time for marketing your business? Tony Downing has some practical advice on how to get started when making marketing a priority is the hardest part. “Marketing um, yeah, I need to get on to...
by alpha | Mar 1, 2024 | Tips & Advice, Marketing
Locally-owned, Family-owned or New Zealand-owned, So What? Many New Zealand businesses use locally-owned, family-owned or New Zealand-owned as their point of difference. They feel that this is a strong position to take against a bigger corporately-owned competitor....
