by alpha | Feb 10, 2020 | Tips & Advice, Advertising, Marketing
Don’t propose to your customers on the first date Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before they’ve built a relationship and...
by alpha | Nov 17, 2019 | Tips & Advice, Advertising
An introduction to A/B split testing Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like a choir of feral cats. I stopped...
by alpha | Sep 13, 2019 | Tips & Advice, Advertising, Marketing, Websites
Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
by alpha | Jun 4, 2019 | Tips & Advice, Advertising, Branding, Graphic Design, Marketing
Time to give your brand a personality make-over It seems to Tony Downing that everyone wants to stand out but no one wants to be different. Driving through Murchison recently I noticed a pink sheep among his woollen buddies on a paddock. It brought a smile to my face...
by alpha | Nov 22, 2018 | Tips & Advice, Advertising, Branding, Graphic Design, Marketing
Tips to boost your brand — beware of brand drift Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a...
by alpha | Aug 11, 2018 | Tips & Advice, Advertising, Branding, Graphic Design, Marketing
Building a brand for one person Today I’m at Semi-Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We...
