by alpha | Nov 17, 2019 | Tips & Advice, Advertising
An introduction to A/B split testing Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like a choir of feral cats. I stopped...
by alpha | Nov 8, 2019 | Tips & Advice
How to stop important emails going into my spam folder It is important not to miss any of your important emails. Sometimes your email provider filters your emails and sends them to your junk or spam folder. To make sure emails always arrive in your inbox, follow these...
by alpha | Sep 13, 2019 | Tips & Advice, Advertising, Marketing, Websites
Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
by alpha | Jul 2, 2019 | Tips & Advice, Branding, Marketing, Websites
How to beat Google — try a different strategy If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or...
by alpha | Jun 5, 2019 | Tips & Advice, Branding, Marketing
How to define your brand’s purpose Brands with a purpose connect emotionally “What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about...
by alpha | Jun 4, 2019 | Tips & Advice, Branding, Marketing
People ignore brands that ignore people… …or people love brands that love people It’s a simple thought but it’s one that I work hard to bring people back to. A brand doesn’t exist in a vacuum. It lives in the real world, repelling competitors, and attracting customers...
