by alpha | Jun 4, 2019 | Tips & Advice, Branding, Marketing
People ignore brands that ignore people… …or people love brands that love people It’s a simple thought but it’s one that I work hard to bring people back to. A brand doesn’t exist in a vacuum. It lives in the real world, repelling competitors, and attracting customers...
by alpha | Jun 4, 2019 | Tips & Advice, Branding, Marketing
How to choose a good brand name A good name is more valuable than gold When you first come into the world, you’re given a name. Likely chosen by your family, this name will, more often than not, have significance and meaning attached to it. Perhaps you were named...
by alpha | Jun 4, 2019 | Tips & Advice, Advertising, Branding, Graphic Design, Marketing
Time to give your brand a personality make-over It seems to Tony Downing that everyone wants to stand out but no one wants to be different. Driving through Murchison recently I noticed a pink sheep among his woollen buddies on a paddock. It brought a smile to my face...
by alpha | May 21, 2019 | Tips & Advice, Websites
Simple steps to refresh your web browser cache. When you visit your website (or any website), data from that site is stored on your computer. This is called “cache” and it helps speed up the transfer of the website data to your computer’s browser the next time you...
by alpha | Nov 22, 2018 | Tips & Advice, Advertising, Branding, Graphic Design, Marketing
Tips to boost your brand — beware of brand drift Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a...
by alpha | Aug 11, 2018 | Tips & Advice, Advertising, Branding, Graphic Design, Marketing
Building a brand for one person Today I’m at Semi-Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We...
