by Downing | Nov 8, 2022 | Tips & Advice, Branding, Graphic Design
Are you sick of team members and suppliers using your logo and brand assets incorrectly? Wrong colours, squeezing logos to fit, using old versions of your logo, adding items to designs that shouldn’t be there. These are all common problems that occur when there...
by Downing | Dec 7, 2021 | Tips & Advice
“Creativity is the variable that multiplies” The headline above is a favourite quote from Gary Vaynerchuk (marketing legend) about the power of creativity to make a huge difference in your marketing comms. Here are a few more thoughts that I find helpful...
by Downing | Oct 12, 2021 | Advertising
The most valuable piece of real estate in the world How owning an idea in your customers mind is one of the most valuable results of successful branding. Companies spend trillions every year trying to get their share of it. New Zealand’s most successful...
by Downing | Sep 13, 2021 | Marketing
What is a digital marketing strategy and why does your business need one? The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend on traditional media. With that number rising, having a digital...
by Downing | May 19, 2021 | Advertising, Branding, Marketing
Should I have one brand or multiple brands for my company? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have...
