“Creativity is the variable that multiplies” The headline above is a favourite quote from Gary Vaynerchuk (marketing legend) about the power of creativity to make a huge difference in your marketing comms. Here are a few more thoughts that I find helpful...
The most valuable piece of real estate in the world. How owning an idea in your customers mind is one of the most valuable results of successful branding. Companies spend trillions every year trying to get their share of it. New Zealand’s most successful...
What is a digital marketing strategy and why does your business need one? The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend on traditional media. With that number rising, having a digital...
One brand or multiple brands? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have a range of products or...
10 Questions to Ask Yourself Before Talking to a Web Designer So you want to build a website, but you’re not sure where to start? You might be a start-up business or maybe you haven’t built a website before and it all seems a bit daunting. As Nelson-based...
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