by alpha | Nov 28, 2023 | Tips & Advice, Marketing
Is it time to rethink your positioning? Positioning has been a popular topic for us this year, with many clients looking to improve their positioning. Most realise their market has become a lot more competitive and they need to find fresh ways to stand out. Others...
by alpha | Nov 1, 2023 | Marketing, Advertising, Branding, Tips & Advice
How a strong brand can boost your business on Google The online presence of your business is more critical than ever. Imagine you’re craving takeaways, and you turn to Google for guidance. You could simply search for “takeaways,” but you’re in...
by alpha | Nov 1, 2023 | Marketing, Branding, Tips & Advice
7 steps to building a personal brand A recent survey found that a whopping 74% of people in the US will choose to trust someone with an established personal brand. I am sure that is true for New Zealand too. Personal branding has become crucial for both personal and...
by alpha | Oct 31, 2023 | Marketing, Tips & Advice
Should we use AI writers to write marketing communication for us? Judge for yourself… Chat.openai.co is an Artificial Intelligence (AI) platform that uses OpenAI’s GPT-3 language model to generate human-like responses to text inputs. It is increasingly being...
by alpha | Nov 29, 2022 | Marketing, Tips & Advice
What’s the difference between sales and marketing? Ever wondered what the difference between Sales and Marketing is? They are often confused because they seem similar as both try to increase revenues. They have a common goal but different ways of achieving it. Both...
by alpha | Nov 10, 2022 | Marketing, Advertising, Tips & Advice
Is it time to consider LinkedIn? If you are not familiar with LinkedIn and how it could benefit your business, then this simple article is for you. What is LinkedIn? LinkedIn is a social platform for businesses and professionals. As a professional networking site, it...
