by alpha | Feb 10, 2020 | Tips & Advice, Advertising, Marketing
Don’t propose to your customers on the first date Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before they’ve built a relationship and...
by alpha | Nov 17, 2019 | Tips & Advice, Advertising
An introduction to A/B split testing Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like a choir of feral cats. I stopped...
by alpha | Nov 8, 2019 | Tips & Advice
How to stop important emails going into my spam folder It is important not to miss any of your important emails. Sometimes your email provider filters your emails and sends them to your junk or spam folder. To make sure emails always arrive in your inbox, follow these...
by alpha | Sep 13, 2019 | Tips & Advice, Advertising, Marketing, Websites
Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
by alpha | Jul 2, 2019 | Tips & Advice, Branding, Marketing, Websites
How to beat Google — try a different strategy If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or...
by alpha | Jun 5, 2019 | Tips & Advice, Branding, Marketing
How to define your brand’s purpose Brands with a purpose connect emotionally “What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about...
