Miranda Apple – Brand Refresh

Miranda Apple – Brand Refresh

by | Nov 7, 2024

Reinventing Miranda – A bold new brand for a vibrant apple Golden Bay Fruit’s Miranda apple was in need of a bit of brand love to help boost its appeal in the Asian market. Amidst a sea of red, Miranda boldly stands out, its vibrant yellow-green skin...
Wilder – Brand, Website and Photography

Wilder – Brand, Website and Photography

by | Oct 31, 2024

Wilder – Launching a new brand with a beautiful digital experience. Mark Foods scours the globe to provide their US clients with the world’s finest wild-caught seafood on the planet. They came to us with a logo and packaging for their new brand – ‘Wilder’ – looking...
Seifried – Brand Refresh and Website

Seifried – Brand Refresh and Website

by | Sep 13, 2024

Seifried Estate Winery – A brand refresh that adds rich layers of storytelling Seifried are the OG winemakers of Nelson and Downing has been working with this amazing pioneering family for many years. So, when it was time to refresh the Shopify eCommerce website...
Springbrook – Brand and Positioning refresh

Springbrook – Brand and Positioning refresh

by | Jul 26, 2023

Springbrook – Positioning and Brand Refresh Discover how Downing revitalised the Springbrook brand with a fresh, vibrant look that reflects their commitment to quality and service. Explore the project’s impact on Springbrook’s identity in the food...
Sassy – FMCG Brand Activation

Sassy – FMCG Brand Activation

by | Jul 13, 2023

Sassy™ — The Apple with Attitude Say hello to Sassy™, the lovable new apple from Aotearoa New Zealand. We worked with the team at Golden Bay Fruit to create a brand for a new apple called ‘Sassy’. Luscious, crunchy, and adorned with a deep red colour,...