Reinventing Miranda – A bold new brand for a vibrant apple Golden Bay Fruit’s Miranda apple was in need of a bit of brand love to help boost its appeal in the Asian market. Amidst a sea of red, Miranda boldly stands out, its vibrant yellow-green skin...
Wilder – Launching a new brand with a beautiful digital experience. Mark Foods scours the globe to provide their US clients with the world’s finest wild-caught seafood on the planet. They came to us with a logo and packaging for their new brand – ‘Wilder’ – looking...
Seifried Estate Winery – A brand refresh that adds rich layers of storytelling Seifried are the OG winemakers of Nelson and Downing has been working with this amazing pioneering family for many years. So, when it was time to refresh the Shopify eCommerce website...
Campaign to Save Nelson’s $20m Museum Collection Nelson Provincial Museum cares for over 200,000 taonga, irreplaceable and treasured objects valued at over $20 million. These items are at risk of being damaged or destroyed if we don’t re-home them soon. The plan...
Springbrook – Positioning and brand refresh Discover how Downing revitalised the Springbrook brand with a fresh, vibrant look that reflects their commitment to quality and service. Explore the project’s impact on Springbrook’s identity in the food...
