by alpha | Sep 13, 2019 | Tips & Advice, Advertising, Marketing, Websites
Should I have a social media page instead of a website — or both? As social media platforms, like Facebook and Instagram, have become increasingly popular the relationship between brand and audience have become easier to navigate. This has led some businesses to use...
by alpha | Jul 25, 2019 | Case Study, Graphic Design
Award winning business cards that look like real salmon skin Throw on your apron, crank the gas and open a bottle of Marlborough Pinot Noir — here are some business cards that belong in a Michelin restaurant, not in a wallet.New Zealand King Salmon (NZKS) produce a...
by alpha | Jul 2, 2019 | Tips & Advice, Branding, Marketing, Websites
How to beat Google — try a different strategy If you’ve Googled your brand’s website lately, you’ve probably noticed something. Perhaps your listing used to be near the top of the search results or at least made the first page. Now, it’s halfway down the page, or...
by alpha | Jun 5, 2019 | Tips & Advice, Branding, Marketing
How to define your brand’s purpose Brands with a purpose connect emotionally “What a tragedy it would be to climb the ladder of success only to find it’s leaning against the wrong wall.” Success is all about having the right purpose. This is not so much about...
by alpha | Jun 4, 2019 | Tips & Advice, Branding, Marketing
People ignore brands that ignore people… …or people love brands that love people It’s a simple thought but it’s one that I work hard to bring people back to. A brand doesn’t exist in a vacuum. It lives in the real world, repelling competitors, and attracting customers...
