by Downing | Dec 17, 2021
Nelson Arts Festival Identity refresh for Nelson Arts Festival 2021 — the regions cultural event that attracts over 200 artists for 11 days of entertainment in October. “We have had the pleasure to work with the fabulous team at Downing for our 2021 Nelson Arts...
by Downing | Dec 7, 2021 | Tips & Advice
“Creativity is the variable that multiplies” The headline above is a favourite quote from Gary Vaynerchuk (marketing legend) about the power of creativity to make a huge difference in your marketing comms. Here are a few more thoughts that I find helpful...
by Downing | Oct 12, 2021 | Advertising
The most valuable piece of real estate in the world How owning an idea in your customers mind is one of the most valuable results of successful branding. Companies spend trillions every year trying to get their share of it. New Zealand’s most successful...