by Downing | Sep 13, 2021 | Marketing
What is a digital marketing strategy and why does your business need one? The average person spends more than seven hours per day engaged in some form of digital media, over double what they spend on traditional media. With that number rising, having a digital...
by Downing | Jun 14, 2021
Brand Guidelines — How to Create an Effective Brand Identity Kit ‘Inconsistent branding’ is an oxymoron. For branding to be branding, it must be consistent. Branding is a system of applying your brand across all points of your organisation that a customer connects...
by Downing | May 19, 2021 | Advertising, Branding, Marketing
Should I have one brand or multiple brands for my company? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have...
