by alpha | Aug 9, 2025 | Tips & Advice, Advertising, Marketing
Become more famous and get luckier What is the link between fame and success? If you want to make more profit from your business, you should work on becoming well-known. In marketing, this is called brand awareness. Research shows that companies with more brand...
by alpha | Aug 9, 2025 | Tips & Advice, Advertising, Marketing
Why should I choose you? In all the brand strategy work we do for our clients, we ask one question that has the most impact and provides the best insights for brand positioning and creative communication. It’s a carefully crafted question that encourages business...
by alpha | Nov 1, 2023 | Marketing, Advertising, Branding, Tips & Advice
How a strong brand can boost your business on Google The online presence of your business is more critical than ever. Imagine you’re craving takeaways, and you turn to Google for guidance. You could simply search for “takeaways,” but you’re in...
by alpha | Nov 10, 2022 | Marketing, Advertising, Tips & Advice
Is it time to consider LinkedIn? If you are not familiar with LinkedIn and how it could benefit your business, then this simple article is for you. What is LinkedIn? LinkedIn is a social platform for businesses and professionals. As a professional networking site, it...
by Downing | Oct 12, 2021 | Advertising
The most valuable piece of real estate in the world How owning an idea in your customers mind is one of the most valuable results of successful branding. Companies spend trillions every year trying to get their share of it. New Zealand’s most successful...
by Downing | May 19, 2021 | Advertising, Branding, Marketing
Should I have one brand or multiple brands for my company? “Should I have one brand or multiple brands for each company division or product?” Lately, clients have asked several versions of this question. Many businesses start with one strong brand. If they have...
