by alpha | Apr 16, 2018 | Branding, Case Study, Marketing, Tips & Advice
Chamber of Commerce Rebrand There seems to be a lot of confusion about brand, logo, and identity design. We talk to Tony Downing of Downing Creative Marketing to unpack what brand identity is. We’ve found that a lot of businesses and organisations have identity...
by alpha | Oct 7, 2017 | Branding, Advertising, Graphic Design, Marketing, Tips & Advice
Omega Plus – Launching a successful supermarket brand. Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80% failing in the first two years. So the question is, how do you set up your new supermarket packaging to have the...
by alpha | Sep 22, 2014 | Case Study, Branding, Graphic Design
Rebranding Donaldson Civil Donaldson Civil have rebranded! Previously Adcock & Donaldson, the business has had a shift in ownership and a need to have a contemporary look. We worked with the team at Donaldson Civil to produce a logo that helped frame their...