How to choose a good brand name A good name is more valuable than gold When you first come into the world, you’re given a name. Likely chosen by your family, this name will, more often than not, have significance and meaning attached to it. Perhaps you were named...
Time to give your brand a personality make-over It seems to Tony Downing that everyone wants to stand out but no one wants to be different. Driving through Murchison recently I noticed a pink sheep among his woollen buddies on a paddock. It brought a smile to my face...
Tips to boost your brand — beware of brand drift Consistency is the cornerstone to building a great brand. One simple test to see if you are communicating your brand consistently is to grab all your stationery, print out your email footer, website home page, grab a...
Building a brand for one person Today I’m at Semi-Permanent conference, Auckland, and it’s on the future with talks from Uber, Facebook, Google and Netflix. One question asked how do you make a product that appeals to millions. Ethan Eismann from AirBnB answered ‘We...
Chamber of Commerce Rebrand There seems to be a lot of confusion about brand, logo, and identity design. We talk to Tony Downing of Downing Creative Marketing to unpack what brand identity is. We’ve found that a lot of businesses and organisations have identity...
Omega Plus – Launching a successful supermarket brand. Every day new FMCG (Fast Moving Consumer Goods) packaging hits the supermarket shelves, with 80% failing in the first two years. So the question is, how do you set up your new supermarket packaging to have the...
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