Should I cut my marketing budget during a recession? If your first reaction is to cut your marketing budget, when faced with a downturn, you should think again. It takes courage to maintain or even increase your marketing spend when there is so much negativity flying...
How to get your own gifs and stickers on social media Have you seen the little animated stickers used on Instagram and Facebook stories? Have you ever wondered how to get your own? Here’s your quick guide on how you can have your own set of custom branded gifs...
How to create a healthy work/life balance Being a working parent can be tough—it is a demanding role that requires the energy of an athlete, and the time-management skills of a ninja. We talk to Marketing Manager/Super-mum, Oriwa Hytongue, on what it takes to get the...
7 things you need before you start an online store Now is the time to for eCommerce success Recently we have had a flurry of businesses trying to convert their static websites into online stores. We are seeing a fresh wave of clients seeking the success that...
Don’t propose to your customers on the first date Your future spouse needs to get to know you before they are ready to spend the rest of their lives with you. It’s the same with your customers. Many businesses ask for the sale before they’ve built a relationship and...
An introduction to A/B split testing Recently, my Personal Trainer decided that I should do excessive amounts of weightlifting in a short period of time. Towards the end of the last set I couldn’t do it. My arms were screaming like a choir of feral cats. I stopped...
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